When we started writing websites, we knew we wanted to tell great stories. We also knew we couldn’t tell a story on the web without first thinking about the user experience. Exploring UX became a deep dive into navigation and user flow, hierarchy, layout and even the nitty gritty of HTML. We weren’t just web writers anymore, we were writing content from the ground up. Today, we work solo and with web development teams and digital agencies around the world to write websites that work and sound as great as they look.
Use on: websites still partying like it's 1999; “meh” websites without a real voice or style of their own; confusing websites that need better user journeys or completely new structures; gorgeous websites that don't have the writing to match, or brand new websites that want to hit the ground running with unforgettable stories.