The recipe for writing great web copy may owe more to Stephen King than Steve Jobs. In this week’s blog, we’ll show you how thinking like a short story writer can help you write better website taglines.
Do you hear voices? I hear voices all the time. In my sleep. When I’m working. At the dinner table. In the car. Sometimes the voices are so weird I don’t share them with anyone. Sometimes they keep me up at night.
Design relaxes me. Words I struggle with. While I can easily limit my writing time to the three hours I allot myself in the morning, working with colors, type and visual concepts is like slipping into a creative black hole where I’m happy to get lost for hours.